Potted poinsettias are the textbook definition of iconic holiday decor. They're so popular during the holiday season that they've earned the title of the best-selling potted plant throughout the US...

1. Be Gentle With Oasis Floral Foam The first thing to understand about using Oasis for flowers is that it is delicate. If you're not careful, you could end up damaging the foam.  However, you can ...

88% of consumers say that giving the gift of flowers makes them happy. As a florist, you're responsible for some of that happiness. Why not make the most of it by creating the most sturdy flower ar...

Being a florist is not just about arranging flowers but having the right set of tools. The right tools will not only make things easier but also enhance the beauty of the floral arrangements you cr...

Did you know that the humble flower vase can be the unsung hero of your flower shop? We're not just talking about a container for your beautiful blooms. A flower vase can be a statement piece, a co...

With an industry growth rate of 5.4%, florists throughout the United States seem to have comfortable job security. If you're considering opening a flower shop, now's a great time to do so.  It's un...